We all (or most of us) now know that Victoria Beckham (nee Adams) has emerged as a serious fashion designer. With several wildly popular collections under her belt since the line's conception in 2008 she finally opened her first boutique store in London's Dover Street last year. VB's ready to wear collection averages at around £1,500 a pop and with the diffusion line, Victoria by Victoria Beckham, also costing around £500 each she's not aiming for any customers under the top 2%. So if you are just going along for a mooch around what can you expect?
On arrival we thought it was closed, but then there's no security guard with a key here - how 1990's of you to expect such a thing! No, here we have a security guard with a remote control which he uses to slide a large metal block doorway into the wall, of course he does.
Inside is a stripped back/unfinished looking stairway with dark grey and pure white walls. Minimal clothing hangs from thick chains that are linked to the ceiling's exposed metal crisscross beams. Hagrid's brother could comfortably give him a piggy back around the store with no fear of smashing his skull in, such is the height of each floor.
Mixed in with this stark hard look is a brightly coloured snap dragon plant, the scale of which now means the store takes on a Texas Chainsaw Massacre meets Fairyland On Acid vibe. The small pink and white thing next to the plant is a dress which gives you an idea of what I mean.
|You'll need an epipen the size of the empire states building if this dude gets ya!|
It seems they're as happy being both assistant and museum curator as we are window shopping. The structure and shape of the SS2015 collection will keep me lusting after her line for a while to come, but in the meantime I'll contend with pictures of the clothes rather than the real deal.
There may be enlarged insects around but for a high end store experience without the usual judgemental sting, I highly recommend hanging out at VBees!
Love Ally xxx