Bloggers can get a bad rap. Some believe all we do is swan around events, drinking prosecco, eating canapes and being given preferential treatment...
So onto my blog post topic, last week I got to go to two events, Hygge at Origins and the John Lewis beauty evening where we got to swan around, drinking prosecco, eating canapes and being given preferential treatment.
Hmmmm... so it does look like the 'some' I mentioned before have a point. But while I'll admit this is an aspect of blogging, its not the whole deal. We spend countless hours researching topics, writing, photographing and contacting the brands we all voluntarily blog about. And while its a choice and a privilege, its also bloody hard work. I do believe however it is important to let brands know when they've got it right and these two definitely have!
Origins on Rose Crescent have long been aware that bloggers, and customers, are key to a happy corporation and healthy sales. Every time I pop in I'm greeted by interested and engaging staff who are excited about their latest product or ingredient. The Hygge (pronounced hoo-gah*) event was no different, the scent of relaxation and blissful self-indulgence filled this pretty little shop. We were handed a drink and chatted a while before the staff introduced the concept to us. Hygge, in case you've been living under a rock for the past 6 months, is 'the danish ritual of enjoying life's simple pleasures'. Incidentally I heard there was a little more to it than this but that's for another blog post, another time.
Origins products have been reviewed here before and I'm happy to report their goods are just as delectable as ever. We were offered hand and arm (as well as Indian head) massages, and after a wonderfully relaxing massage with Origins ginger scrub and moisturiser I floated off in a happy hygge bubble.
Straight into a completely different vibe. The excitement outside John Lewis was palpable, as it would be when those that are interested in make up and beauty are faced with a couple of non-interrupted hours of playing with make up and beauty! Live music, canapes (enough so that you actually get some!) and yet more fizz was available to us. I spoke with Urban Decay, a favourite brand of mine - their eye-shadow is amazing for both young and not so young eyelids**. Apparently there is a skin care range hitting the shelves in the middle of April so watch this space!
John Lewis know how to put on an event with style and had reached out to local bloggers deliberately, it seems, to give us a sneak peak at their exclusive And/Or range with denim specialists Joie Rucker and Caroline Calvin.
The collection is jean heavy but the pieces that really stood out to me were the slightly edgier accessories and clothing. Their slogan tops and reasonably priced bags are definitely worth a look-in, there's a fairly good chance I'll be heading back to check out the cropped jeans as well (especially if this weather keeps up***)
Both John Lewis and Origins seem to be clued up on how helpful we bloggers can be and did a bang up job of making us feel welcome at these events. Its not just about sucking up to a bunch of beauty/fashion obsessed writers looking for freebies, its understanding the power of the micro-influencer and the community we have created. And you know what? It wouldn't work half as well if they weren't already doing all the right things for customers as well.
So this is a thank you to those brands that appreciate us. We definitely appreciate you too!
*I know its odd!
**Not as easy as you'd think!
***Crosses fingers and pleads with invisible deity