The wonderings, ponderings and other 'ings' of me. Lifestyle, review, news and opinion posts. Chic with a hint of sarcasm... hopefully!

Friday, 2 June 2017

Event: AmaElla and Neals Yard at Elegant Atelier


Another day another blog event, the scene in Cambridge for those odd people like myself that enjoy online journaling* has never been better, and so I found myself in one of my favourite independent stores.   A small but perfectly formed boutique on Rose Crescent  Elegant Atelier is a delight for the eyes, if sometimes a little sore on the wallet! Sinead, the owner stocks some less obvious brands like Rixo London and Ba&sh, designers which are fast becoming pinterest addictions.  She also has a killer line in Jewellery and has now taken on two intensely scented perfumes from Alice in Perfume (a discerningly good name if you ask me)!



Together with Neal's Yard Remedies they launched the pop up for latest lingerie designers on the block AmaEllaJulie Kervadec and Lara San Gil, the co-founders of AmaElla are immediately different from other lingerie companies as they feel it important their designs are both ethically and sustainably sourced.  Many only bother with one or the other... or neither but I digress.  They work with ethical fashion manufacturers, one here in the UK and another in Portugal which is GOTS certified, so you know its an upstanding establishment.  


With the exception of Oil, Fashion is the most polluting industry in the world** even worse cotton, a natural material, is among the most pesticide-intensive crops that we use to dress ourselves in**.   Julie and Lara together decided that if they were going into business it was going to be in an as kind a company - to both the planet and its people - as possible.  Great for us as that means any White/First World guilt we may feel will be minimal!



This is all well and good but if the design sucks its doesn't much matter I hear you cry.  Well fear not, the cut out detail of the pyjama shorts in particular is classically classy, as is the lace and velvet edging on the pyjama top and negligee.  Sexy yet comfortable and in sizes 32A to 36D (or S, M, L)*** I am so looking forward to seeing what else they have on offer over the coming months. 

What do you think of AmaElla?

Is Ethically/Sustainably sourced fashion important to you?


*what? its a word.... isn't it?... well it is now. #MyBlogMyRules.

** Source: http://www.onegreenplanet.org/

*** Please see individual sizing chart on their website
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